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The Playful World: How Technology Is Transforming Our Imagination Hardcover – October 1, 2000

3.6 3.6 out of 5 stars 12 ratings

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As you read these words, the architects of the new virtual reality are inventing a world you never imagined: call it the playful world. It's a world of interactive Web-based toys that instantly collapse the gulf between wish and existence, space and time, animate and inanimate. It's a world where the entire fabric of the material world becomes manipulable, programmable, mutable. Situated at the crossroads of high technology and popular culture, the playful world is taking shape at the speed of electronic creativity.

Are you ready for it? Your kids are.

In this spellbinding new book, Mark Pesce, one of the pioneers in the ongoing technological revolution, explores how a new kind of knowing and a new way of creating are transforming the culture of our time. It started, bizarrely enough, with Furbys, the first toys that had the "will" to grow and interact intelligently with their environment. As Pesce argues, Furbys, for all their cloying cuteness, were a vital sign of a new human endeavor--the ability to copy part of our own intelligence into the physical world.

But engineers of the playful world have already gone much further into considerably stranger virtual realms. Pesce takes us inside the world's cutting-edge research facilities where the distinction between bits and atoms is rapidly dissolving. We meet the creators of LEGO Mindstorms, a snap-together plastic device that intelligently controls motors and processes data from sensors. We watch technological geniuses like Marvin Minsky and Eric Drexler turn the theoretical breakthroughs of Nobel laureate Richard Feynman into "nanites"-- tiny ultra-high-speed computers that replicate intelligent life. We observe the launch of the amazing and much-anticipated Sony Playstation 2, a platform that will allow us to bring synthetic worlds into the home and create a gateway to the living planet.

Web-based toys are only the beginning--the first glimmer of a new reality that is transforming our entire culture with incredible speed and power. After all,  thanks to the computer revolution and the Internet, all of us already command powers that just a generation ago would have been described as magical. Magic is about to take on a whole new dimension. In this dazzling book, Mark Pesce offers a mind-bending preview of the incredible future that awaits us all in The Playful World.
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Are Furbies avatars of future pets? Mark Pesce, Chair of USC's Interactive Media Program and creator of VRML, thinks that technological development and recreational activity inform each other and are converging into a strange, new immersive environment. The Playful World: Interactive Toys and the Future of Imagination is a thoughtful peek into the guts of such toys as LEGO's Mindstorms and Sony's PlayStation2; by extrapolation, Pesce sees them driving research in nanotechnology and virtual reality, but he nobly refuses to succumb to the temptation to make precise predictions.

Taking a look at the history of play (and taking care to knock down whatever remaining resistance we might have to considering play less worthwhile than other activities), the book shows it to be a form of learning--perhaps the most natural form. Toy technology is catching up with current research rapidly; more households have powerful computers playing "Crazy Taxi" with the kids than working on budgets with parents. The presumption that we are creating new ways of learning, knowing, and being that are rapidly overtaking our means to understand and control them could be frightening if explored by an author less familiar with the technology and its users. Instead of thinking "game over," Pesce believes we should get ready to "play again." --Rob Lightner

Review

“Mark Pesce is one of those fascinating visionaries who contributes as much to the culture of imagination as to technology itself.”
Wired

“CAPTIVATING . . . When we alter the way we see, hear, and touch the world, we alter ourselves. If you want a preview of the coming world and its humanity, read this intriguing new book.”
–Upside Magazine

[A] thought-provoking look at how these gifted researchers turn theories into realities far beyond anything we can imagine, things that would have seemed like magic only a generation ago.”
–The Dallas Morning News

“Impressive. . . . Eloquent . . . Pesce is a master at distilling complex ideas down to their most important elements and explaining them in layman’s terms.”
–Salon.com

Product details

  • Publisher ‏ : ‎ Ballantine Books; 1st edition (October 1, 2000)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 340 pages
  • ISBN-10 ‏ : ‎ 0345439430
  • ISBN-13 ‏ : ‎ 978-0345439437
  • Item Weight ‏ : ‎ 1.05 pounds
  • Dimensions ‏ : ‎ 5.75 x 1 x 8.5 inches
  • Customer Reviews:
    3.6 3.6 out of 5 stars 12 ratings

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Customer reviews

3.6 out of 5 stars
3.6 out of 5
12 global ratings

Top reviews from the United States

Reviewed in the United States on September 27, 2009
Pesce was an early pioneer of the web and has been applying his ingeniuty and enterprise to academia and futurism for the past decade and a half. The Playful World was written about a decade ago, yet was very prescient of today's cutting-edge web and related technology trends:

* Augmented web
* The web of things
* Custom manufacturing
* Gaming

Pesce knits his experiences together into an engaging narrative that would brings all of it together for the reader. If you want to get where things are going I recommend you have a read of Pesce's book.
Reviewed in the United States on October 15, 2002
The book is an attempt to make sense of many facts in regards to the possibilities of tech. The result is a long magazine article which gets exhausting because each page has the most and best, etc... There are other books that have the same information but are better written.
Reviewed in the United States on October 23, 2000
This book clearly deserves far more than five stars.
Your imagination will be stimulated by this book . . . perhaps even more than by any other book you will read this year.
The book begins innocently enough by explaining some of the newest technologies that are affecting toys and games. You begin with Furby, an interactive toy that "comes alive" and requires care. Furby can learn language, and responds to its owner.
Next comes Lego's Mindstorms kit for making robots. These toys have a computer in them that allow them use sensors to take purposeful actions. Soon, adults were writing software for this so you could program in more actions.
You move on from there to see how these toys are built around a model of how children learn, by trial and error. Simulations then become a powerful technology for helping create more capable learners, by accelerating that learning process. You are introduced to a new product, the Sony Play Station 2, which will offer simulations with learning capabilities in complex games.
Then, the author takes to off into the Web and points out that youngsters are sharing their experiences with Furby, robots, and simulation games so that they all learn faster.
You begin to see the possibilities of a whole different paradigm for learning, that will proceed much faster and advance both individual and human development in more fundamental ways. This could be the big payoff from information technology.
He then takes you over the rainbow into the future with the potential of next generation toys and technologies. Virtual reality will be at full potential with the next generation of Playstation in 2005. Electron microscopes will allow us to peer routinely and inexpensively at the atomic level. Nanotechnology will have developed to allow us to manipulate atoms and molecules to create molecular machines.
If you then create convergence of artificial intelligence, robotics, virtual reality, and the Internet, you can have a society where the most advanced problems can be attacked simultaneously by hundreds of millions of people sharing their experiences and insights. That's where he lets your imagination take over.
Obviously, the potential for good and harm is magnified in such an area. The harm can come from overdeveloping technology without putting in sufficient limitations required to overcome its potential dangers.
I prefer to focus on the good. I hope you will, too. Although the author exhorts us to encourage our children in this area while upholding important human values, I think that we need to get involved with the new technology, too. Playing with your child is good for you both! It's also going to be even more fun for you, with these neat new capabilities. Your child can teach you how to use them!
Here's how the book leaves it: "If we fail to listen to our own children, how can we expect them to listen to us when we try to teach them of older, but still essential, human values?"
Whatever you conclude about where this technology convergence will lead us, I encourage you to become familiar with these toys and technologies. Simulations are a terrific way to advance learning for adults as well as children. The sooner you understand the potential, the sooner you and your peers can make faster progress.
Enjoy a more knowledgeable future!
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Reviewed in the United States on December 20, 2003
I purchased and read this book with the hopes of learning about the cutting edge of technology and how it's affecting us culturally. This book may have weakly accomplished that lesson when it was first published, but its (necessary?) reference to techno-ephemera of the late 90's strikes a dull, anachronistic chord for a reader not three years after its date of publishing.
For an example, Pesce devotes _multiple_ chapters to discussing the Furby. He, himself, acknowledges the blisteringly fast pace of technology, so it is not suprising that his detailed account of the creation and marketing of this toy is tragically trite and (to use the word as unsnobbishly as possible) passe.
After enduring these first chapters I hoped the book might address more general aspects of technology, but instead it becomes a personal travelogue of Pesce's (not the least bit compelling) contributions to cyberspace. If he relayed these events with the perceptive knack of modern historians, his anecdotes might prove worthwhile, but instead they read like a desperate attempt of his "trying to find a place for himself" in the story of the development of modern technology.
This book brought me very few new perspectives and even fewer new facts. I strongly discourage anyone from investing time or money into this book if you're approaching it with the objectives I did.
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Top reviews from other countries

CHRIS J. ARNOLD
5.0 out of 5 stars Amazing insight into the future
Reviewed in the United Kingdom on January 26, 2001
Mark Pesce brings us the future, like it or not. This book reveals the way we will be behaving in the future. Frightening yet amazing.